Today, more than any other time, advertising should be, must be. honesty.
Social networks: if you have a twitter account you have to be yourself. There is no more point in being “the professional” and in other places the “real persona”.
Honesty, Honour, Caring for others, Kindness, Brightness, Crazyness, being Smart but also Human must be within you in every step of your life, as a pro and as a person, father, son, brother, friend.
Difficult? At first. But the world is going towards this new lands.
Be different. Be yourself with everyone in everyplace!